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She Built One of the Largest Real Estate Firms in Brooklyn

entrepreneurial women around the world - Wed, 07/17/2019 - 17:08

Aleksandra Scepanovic has always been interested in architecture and design. When she moved to New York City from the former Yugoslavia she decided to pursue a degree in interior design, which led to her leap into New York City real estate. Today she runs, Ideal Properties Group, one of the largest real estate firms in Brooklyn. As technology continues to change the real estate landscape and her company faces new challenges Scepanovic knows that, “enthusiasm and focus will help us overcome these new hurdles.”

Scepanovic’s story, as told to The Story Exchange 1,000+ Stories Project

I started my business because I wanted to pursue a passion. I was born in what is now known and referred to as the former Yugoslavia. Fascinated by history, the beauty of time and the place around me, drove me to spend my college days studying archaeology. The end of the Bosnian war saw me engaged in media analysis, a path I continued here. New York at the turn of the 2000s, quickly brought back the sense of my pre-war years, and left me completely enamored with interior architecture and design.

To me, architecture and interior spaces are symbols of human resilience. I enrolled in one of the city’s leading interior design programs, earning in short order a Bachelor of Fine Arts degree. The program strengthened my passion for the built world, which led to my leap into the world of New York City real estate. My partner Erik Serras and I were working at a boutique brokerage firm in Manhattan when we decided to dive in and start our own firm. In 2007, just as the world of finance as we know it was about to fall apart, we co-founded Ideal Properties Group. 

Success is getting to know who you are, and using those discoveries to improve yourself. Personally, my biggest success is being a mother to a kind, talented daughter and a worse half to a caring, strong and dedicated partner. 

The real estate brokerage industry is besieged by tech giants who appear to be better equipped to market and deliver product to the ultimate user – the property buyer. In New York City, demarcation lines have been drawn around the immediacy of user experience – at the exclusion of the broker. And still, buyers and sellers rely on the broker to cut down the time involved in the sales process and weed out cold leads.

Brokers identify the best opportunities and refer the best professionals for any job along the sales timeline. Even with tech at its best, no sales, and very few rentals, take place without the city’s brokers. The reshaping of the real estate industry by technology is an ongoing challenge. When we launched Ideal, the real estate market was collapsing. While this was a challenging time, we focused on our belief in Brooklyn and were able to build a successful firm. That same enthusiasm and focus will help us overcome these new hurdles. 

The premature birth of my child coincided with an unscrupulous competitor engaging in a hostile takeover attempt. It was a difficult time, yet a time that spurred a tremendous growth. It was a time that taught me an inordinate number of lessons about people, opportunities and the enduring need to nurture one’s ability to think outside the box in order to properly scale and buttress a business. 

My role model is my father, who passed away when I was very young. I continue to have a profound respect for decisions he’s made, and for the ways he approached challenges. Whenever I am facing an issue, rather than acting immediately, I tend to first try to see the big picture. Then, I evaluate, re-evaluate, re-re-evaluate, and test-fit the choice I am planning on making. I am always trying to “look at things from above” in order to imagine which one my father would find the most appealing. 

Twitter   @idealproperties
Instagram   @idealproperties

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The post She Built One of the Largest Real Estate Firms in Brooklyn appeared first on The Story Exchange.

Strava Has 42 Million Users and Adds 1 Million More Each Month. Will It Be the Next Great Sports Brand?

The daily resource for entrepreneurs - Wed, 07/17/2019 - 15:15
Cycling. Running. Swimming. Hiking. Yoga. Rowing. Social communities. Clubs. Can Strava become the 'home of your active life'?

Jonas Brothers, Lil Nas X, and other celebs get in on the FaceApp selfie action

Mashable - Social Media news - Wed, 07/17/2019 - 15:11

Catching a glimpse of a celebrity who's aged naturally is something of a rarity in this day and age. 

But, if you were ever curious to know what the Jonas Brothers or Drake might one day look like, then you should probably keep reading. 

Drake, Terry Crews, Sam Smith, and the Jonas Brothers have joined the chorus of normals sharing selfies made using FaceApp's new ageing filter

Get a load of the senior citizen Jonas Brothers.

When you take a trip to the Year

— Jonas Brothers (@jonasbrothers) July 16, 2019

Drake also got in on the action. Aged like a fine wine, you might say.  Read more...

More about Drake, Jonas Brothers, Faceapp, Lil Nas X, and Culture

Beyond Onboarding: How to Keep Customers Engaged

The daily resource for entrepreneurs - Wed, 07/17/2019 - 15:00
Empower your customers and add value to their paths in as many ways as you can.

The Workcation Is Changing -- and Taking One Can Boost Your Business

An increasing number of entrepreneurs are turning to fellow founders and isolated locations to solve big-picture issues within their companies.

This Franchisee Ditched a High-Powered Corporate Career to Run Her Own Cycling Studios

Lisa Locker spent decades climbing the corporate ladder. But as a CycleBar franchisee, she's found a whole new challenge.

Southwest offers free mileage points when you let a stranger rent your car

Mashable - Social Media news - Wed, 07/17/2019 - 15:00

It's rare to get airline points outside of credit card plans, tedious consumer surveys, or, you know, booking flights and flying. So a new offer from Southwest Airlines and car-sharing app Turo feels like the ultimate cheat.

Starting this week, if you either book a car through the car-sharing platform or rent out your car on the service, you get points on Southwest's reward program, Rapid Rewards. 

The program offers 2,000 Rapid Reward (RR) points for your first Turo car booking and then 500 RR points for every trip after your first. The big doozy is 10,000 Rapid Rewards points for signing up as a host and having someone book your car for a rental.  Read more...

More about Southwest, Car Sharing, Turo, Tech, and Transportation

Five SEO Tips For Doubling Site Traffic

Forbes - Entrepreneurs - Wed, 07/17/2019 - 15:00
There are several different SEO marketing strategies that companies can incorporate into their sites to help gain traction in search results and drive more people to their pages.

Lily Allen wrote a song about 'Game of Thrones' star Alfie Allen in 2006. It's gone viral again.

Mashable - Social Media news - Wed, 07/17/2019 - 14:54

Most people would agree that Game of Thrones star Alfie Allen is doing pretty well for himself these days.

The English actor just finished a run in a record-breakingly popular TV show as Theon Greyjoy, his IMDb page is packed with credits, and last night he was nominated for an Emmy for Outstanding Supporting Actor in a Drama Series.

Still, it wasn't always this way. At least not if you listen to his sister, singer/songwriter Lily Allen.

Imagine your famous pop star sister writes a whole ass song literally named after you about what a stoner jobless loser you are, and then you become one of the best characters on the most popular TV show in the world and get an Emmy nomination for it

— Jillian Sederholm (@JillianSed) July 16, 2019

More about Celebrities, Lily Allen, Alfie Allen, Culture, and Game Of Thrones

'Stranger Things 4' is headed for a world-breaking Winona collision

Mashable - Social Media news - Wed, 07/17/2019 - 14:52
Warning: Mild spoilers for Stranger Things 3 lie ahead.

Stranger Things is on a tight schedule.

Not only are fans already begging for a fourth installment less than two weeks after the release of the third — but between seasons, producers and writers are contending with the ever-increasing ages of their kid actors, the waffling staying power of '80s nostalgia, and the many quirks that come with maintaining a historically accurate timeline within a real-world timeframe. 

"It's a tough one because I'd love to [make episodes] faster than we do, but the reality is that our show is singular because we are unusually small as a creative team," Stranger Things executive producer Shawn Levy tells Mashable of the show's race against the clock.  Read more...

More about Netflix, Fan Theories, Stranger Things, Winona Ryder, and Stranger Things 3

The ASUS VivoBook S14 laptop is on sale for under £350

Mashable - Social Media news - Wed, 07/17/2019 - 14:38

TL;DR: The immersive ASUS VivoBook 14 is available for £349.99, saving you £100 on list price.

Everyone has a different set of requirements when it comes to a laptop. Some people prioritise power, whilst others prefer prefer portability. If you want a truly immersive experience however, you should check out the ASUS VivoBook 14.

The ASUS VivoBook 14 laptop properly immerses you in whatever you're doing, thanks to its frameless four-sided NanoEdge display, with an ultraslim 5.7 millimetre bezel. This results in an impressive 87 percent screen-to-body ratio for amazing visuals that you really can get lost in. Read more...

More about Laptop, Asus, Mashable Shopping, Shopping Uk, and Uk Deals

The Most Hired Employees Have These Skills

The daily resource for entrepreneurs - Wed, 07/17/2019 - 14:30
These are the skills colleges and employers should focus on in order to close the growing skills gap for Generation Z.

Billionaire Peter Thiel's Major Accusations Against Google Teaches a Crucial Lesson for Leaders Looking to Mix Politics and Business

The daily resource for entrepreneurs - Wed, 07/17/2019 - 14:24
At a conservative political conference, the Facebook board member and PayPal co-founder accused Google of assisting the Chinese military and of treason.

Juul Vehemently Denied It Was Marketing To Teens. Then Its CEO Apologized to Parents of Addicted Teens

The daily resource for entrepreneurs - Wed, 07/17/2019 - 14:22
Juul pods dominate the e-cig market. If you're a parent of a teen who vapes, Juul CEO 'has empathy' for you.

Most Companies Don't Get What Is Means To Deliver A Great Customer Experience

Forbes - Entrepreneurs - Wed, 07/17/2019 - 14:16
In a recent conversation with Jeff Titterton, CMO of Zendesk about their Customer Experience Trends Report 2019, we talked about some of the challenges most companies still have to over come if they are to start delivering great customer experiences.

The Future Of AI: How Emotion AI Is Making Robots Smarter

Forbes - Entrepreneurs - Wed, 07/17/2019 - 14:00
Emotion AI is an exciting new development that can improve quality of life, but there are still challenges to address.


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